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How to Craft the Perfect Offer Letter

April 04, 2017

It is an incredibly competitive market these days, which often leads to the dreaded bidding war. In Seattle alone, more than 77% of offers on home faced competing offers. Unfortunately, it is becoming more of a reality that you aren’t always going to be the highest bidder, especially when more and more people are prepared to offer all cash.

So what can be done to keep pace with the fast-paced, high-price market? Aside from having a confident real estate agent help you find the perfect home and negotiate an offer, there are other ways to secure the home of your dreams when you can’t shell out any extra money.  Perhaps the best option is to write a sincere offer letter. An offer letter gives the buyer the chance to connect with the seller, usually on a personal level. It explains why you want to live in their home and why they should choose you.

A well-written, genuine offer letter can even beat out a higher price offer. People often have personal attachment and connections with their home and would rather see it go to someone that will appreciate it over someone that can pay more for it.

Here are some tips to help you write a strong offer letter:

1. Set your letter apart

While offer letters are becoming more and more commonplace, people still appreciate a well-designed letter. Compare it to your resume or cover letter when applying for a job. You want it to stand out from the crowd, but for positive reasons such design and format. Need help? Check out this example.


2. Say what you love

Rather than simply stating what you love about the home, explain why you love it. Does it have the perfect kitchen for all your family holiday meals? Or maybe it’s the amazing backyard that your children would love to play in. Whatever it is, be sure to tell the seller exactly what AND why you love their home.


3. Make a connection

Did you and the seller have a great conversation about your shared love of the Seahawks? Or maybe you both went to the same college and were able to reminisce about the old days. Mention the shared personal connection in your cover letter to not only remind the seller of who you are, but to set yourself apart from others. It’s an easy way to relate to the seller, plus it will prove that you aren’t just sending the same, boilerplate letter to every seller.


4. Be brief

Realistically, your letter will not be the only one the seller has to read. If you’re in a bidding war, there may be multiple offers and letters for the seller to sort through. Be concise. Say exactly what you want to say without going into too much unnecessary detail as you run the risk of boring or frustrating the reader.


5. Leave a hardcopy with the sellers

How many emails do you get per day? 10? 50? Now consider how many heartfelt tangible letters you receive. Taking the time to not only write, but print and drop off the letter proves that you are truly invested in the process and are willing to go the extra mile. As an added bonus, you could even consider handwriting the letter to really prove your interest.

Why leave it with the seller rather than send it in the mail? You significantly increase your chances of the letter getting lost or perceived as junk mail. Instead, consider leaving the letter after your showing, but only if you know that there are no additional showings that day as the next agent could remove the letter to better their own client’s chances.


As you can see, a sincere letter can set you apart from the rest of the overzealous buyers and help you secure the perfect home, and ideally at the perfect price.

Need more advice on offer letters? Give me a call at 206.953.8311 anytime and I would be happy to walk you through the best practices. 

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Scott is more than just a realtor: in the short time that I have known him he has become a trusted advisor and friend.  I first had the pleasure of working with Scott when I decided to sell my property on the East side.  He went well beyond what I came to expect from other brokers and helped me in every aspect of getting my house ready for sale.  He also gathered the most up-to-date market intelligence so that we could set the right offering price.  Once the sale was done, Scott gave me the education I needed to purchase my new home in Seattle with confidence.  Throughout the process he provided personalized service and had a team of specialists on standby to assist in every aspect of the transaction.  If you’ve spent any time looking at real estate in Seattle recently, you know that every advantage counts.  In today’s competitive market, you need a person like Scott on your side. ~ Mark M.

Buying or selling your perfect Seattle home?

shaveson@windermere.com • (206) 953-8311
214 W McGraw St. Seattle, WA 98119